Getting in your customers shoes

It’s my view there are two ways to go about this. You can ask them how they feel or what they need -OR- you can go on assumptions and/or the vision from leaders in your organization. That choice should be understood as the team creates the products and services that will make, or break, your business. The types of research and the levels of research will be determined by this.

 
 
 

various methods that can be used

 
  • Polls and Surveys

  • Facilitated in-person testing

  • Remote testing

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