Luther Lotz - thoughtful & enjoyable ux
 

Hi. I’m Luther.

I’ve been crafting SUCCESSFUL, innovative & award winning user experiences for Well over 10 years. the projects listed here are meant to give a brief insight into some recent work. Feel Free to Reach out if you’d like a deeper dive. enjoy.

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Music to their ears

Creating enjoyable experiences one step at a time

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Additional Recaps In Progress…

 
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New Biz - Catch Sports - B/R LIVE
2015

The Turner Sports Business Strategy Team had an idea and they came to me for collaboration on solving it. What if we could create a marketplace for LIVE sports content? We explored numerous B2B and B2C experiences trying to discover the business model around this idea. Ultimately the work done here formed what is now B/R Live.

100 YEARS Of the PGA Championship
2018

100 Years ago the PGA started their first championship. In 1918 the PGA Championship was born. To celebrate this, the PGA wanted to create an experience that encouraged strong fan engagement around the past 16 best moments. This is that experience.

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March Madness Bracket Challenge game
2016

At the close of the 2015 tournament, the NCAA digital team realized more video content was being consumed by users who had also filled out a bracket on their platform. We took this information to help us build out a better, more robust bracket picking experience and integrate that into the LIVE viewing experience for the upcoming seasons.

 
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THE PGA CHAMPIONSHIP SAMSUNG EXPERIENCES

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